In December 2024, I purchased a BMW 525D from Lee at Alpha Motors. When I picked up the car, I noticed an issue that I hadn't caught during the test drive. I returned the car the same day, explained the problem, and the mechanic requested a test drive. I agreed, and he quickly confirmed the issue, offering to book the car in for repairs. Before leaving, I checked with Lee to confirm that the repair would be covered by my Three-Month Statutory Warranty, and he assured me that it would. The work was completed, and the issue was resolved. However, a few weeks later, I encountered another problem with the car, and this is where my experience shifted from five stars to one star. I called to explain the issue and was told that I didn’t have a Three-Month Statutory Warranty, which I found confusing, considering the first issue had been covered under warranty. I was then transferred to the Sales Manager, who claimed that the first issue had been fixed as a gesture of goodwill and if I wanted this issue fixing I would have to pay for it myself. During my 15-minute call with the Sales Manager, I felt patronized and belittled. He repeatedly spoke to me slowly, as though I couldn’t understand him. It’s not just about what is said, but how it’s said! Regardless of whether you’re spending £1,000 or £100,000 on a car, customers deserve to be treated with respect. People work hard for their money, and based on the other reviews, I’m not the only one who feels this way. I won't be a returning to Alpha Motors again and will take my hard earned cash else where.

I wish I had read these reviews first. Initial cat buying was excellent bur once the faults started with the car, they didn’t want to help. The fault was there when they sold me the car. They use computer to delete fault codes which is a temporary fix. Avoid buying any vehicles from them. I promise you will regret it.

I have had an unfortunate experience with Alpha Motors and I’m writing this review to warn all potential customers to please fully check over your vehicles and paperwork (ie online gov website for mot history etc) before the 30 day period runs out where you can hand the car back for a full refund. I bought a Mercedes’ c class in December 2021 and was very pleased with the service I initially received, very friendly and helpful. I dealt with Lee who was and is very friendly and I don’t blame him for anything. Only the actual company who I believe do not care about the vehicles they sell at all. The engine light come on within the first week to which I took it back into alpha where the light was switched off and I was sent on my way and told it was just a sensor. It come on again within a week or so and I took it back once again. They told me I was low on fuel and it had knocked a sensor and I was sent on my way. Of course the engine light come on again and this time I was furious. I took it back and contacted my finance company who got in contact with Alpha and surprisingly alpha finally did some work on the car. I got it back but it was still having issues (extremely smoky exhaust, trouble starting etc) I took it to my own personal garage to have it looked over to which he discovered the car had the wrong engine! The serial number on the engine did not match the serial number on my logbook! I also discovered that the tyre had wires exposed. This car had apparently passed its MOT and had a full check before being sold. I further discovered the mileage had been clocked back when I did my HPI check/mot history. The mileage was lower the year after the previous MOT. I trusted Alpha and therefore didn’t do my own HPI check which I definitely regret now. How alpha could sell a vehicle like this is beyond me and I would be seriously petrified to purchase another from them. I luckily got a full refund from my finance company but I doubt that would have been the case if I didn’t have my finance company looking after me. When trying to liaise with Alpha when I first started having issues (before the wrong engine was discovered) they knocked £1000 off the vehicle price if I was to return it to them which I refused. PLEASE check over your vehicles and documents before the 30 period runs out where you can return for a full refund.

I bought a BMW 1 series from Alpha Motors. Within 28 days the car developed a major fault. The dashboard was lit up with red warnings! I phone alpha motors and explained the problem to them. They point blank refused to look at it. I was basically left with a broken car. I took the car to Bowker Preston BMW. They examined it and diagnosed a fault with the DPF and the repair bill was £1,250. I went back to Alpha Motors and I as expected they weren’t interested. Alpha Motors temporarily cleared the DPF fault and they knowing and dishonestly sold the vehicle to me. You are possibly here reading reviews about this garage because you either have doubts or want reassurance. From my personal experience with this rogue motor trader, I could not recommend doing business with these and if you must, do it with caution because if something goes wrong, you are on your own!

I can't recommend Alpha Motors enough. Lee and the team were absolutely brilliant. They went above and beyond, meaning we could drive away in our gorgeous new car on the same day. They made the experience so easy for us from start to finish, after driving 2 hours to get to them. I wouldn't be surprised if they see us again in the future. Thank you again Lee and the Alpha Motors team, we love our new car.

2nd car from alpha in ,3years great service again from Adam spot on and very efficient also dealt with will friendly bunch of guys .made up with the car 👍

Had a few cars from alpha now and every time go above and beyond to help

Hi, never trust them, I speck to buy a car, I travel 2 hours and after they tell me the car is sold. I try to call them and don't answer. Alpha Motors is a bad company