Positives first - BMW is a great car. Yet for a dealership representing this high caliber brand the after sales service level is very poor. Even worse, the attitudes and egos of the people working there come through to such extent that it makes you think every time you have to deal with them whether this is meant to be a customer facing role. Hard sales tactics and expression of some politeness only when buying the car or on renewal. In comparison to Audi service that my other half receives it feels Eastern BMW is a group of amateurs. Example: I still remember the sales person on day 1 who did not know about several features in the car I asked him about. Bought the car purely on its own merit. To finish off with an actual quote I was faced with from one of their staff in response to a servicing enquiry (a simple 'no' would have been sufficient): "Absolutely 100% not". Need I add anything else? Cannot wait to use the same line when my renewal is up :)

Great company to deal with, very helpful and had no issues! Definitely hiring from these people again:)

Booked a repair at BMW Eastern Motor Company for my x1 BMW today kept waiting for 50min before anyone arrived to book in my car.The fault was I thought under warranty (washers not working front or rear ) told by the service advisor because I did not use BMW screen wash it was very likely I would have to pay £130 +vat as a minimum. informed them I was very unhappy about the situation and took my car to another garage to be repaired. This garages service is well below what I would expect from a BMW main dealer and will not be back either for service or sales.

The cars are very good. The after sales service is poor, and the way the service department treats its customers is shocking. I will definitely buy a BMW again, but I would never do so from Eastern BMW.