I have a bmw m760li 2017 with 60k miles. The starter motor went so I took it to knights as a £100k plus car, the starter motor really should not have gone. Told them the problem and said BMW should apply goodwill to this. Knights said they will charge their normal diag fees and let me know. Surprise surprise it turned out the start motor (a problem I spelt out for them). They then said they need 6 hours diag authorisation before they can submit to BMW for goodwill (who knows why). They stripped the starter motor, went back to BMW and knights came back to me and said we arent covering it because the car was not bought from the BMW network. So in other words they accept the fault is there but they come back to me with something they knew before getting me to authorise a further 6 hours diag fee or even the initial hours diag fee. Daylight robbery, worse customer I have ever experienced. Stick to a Lexus next time, they dont go wrong and if they do the customer service won't be so shocking, complain is with BMW UK now. Unaccaptable.

Amazing service by jack Bourne so helpful with everything I needed to know! Thank you so much!

Really regret dealing with them… my car had a tyre issue so still under warranty it went to this useless place. My tyre kept saying it had pressure loss so they reset the system lasted about a week before it came back on again. Took the car back they had it for another day and told me that they couldn’t find anything wrong with it, the valve was fine and later on a phone call said that I must’ve had a puncture that healed it’s self. Now personally didn’t realise my car had magically powers. We found out that they didn’t even take the tyre off at all to look at it. I took it to my garage and surprise surprise I had a piece of steel really wedged in my tyre… so it was there a while and my valve had split. This place is a showroom they have no idea about anything do to with your car other than selling it to you!!!!! AVOID! They could actually put your lives in danger!!!!!

Went into knights Bmw Stoke. After a X5/X6. Salesman with nice veneers wasn’t interested, he was too busy making a video for an internet sale. He said he would follow up with us and asked what we were after but never rung us. Purchased from elsewhere, knights have gone down in their service levels. Poor. Very poor.

520d was booked in for Vehicle Health Check and a couple of recalls, was originally guaranteed a courtesy car since booking a month in advance. None were available (a bit miffed) but was provided with taxis to and from work/dealer showroom. 2/9 finished work and taxi refused to take me home and dropped me off at dealership, even though Liam (Aftersales Executive) informed me the address had been changed. 3/9 No taxi turned up to take me to work (rang Intercity and none had even been booked). No attempt was even made to keep me as a customer for work that needed doing on my car. Would NOT recommend Knights BMW North Staffordshire branch to anyone, received much better service at Audi when I had my A3.

Having just taking delivery of my new BMW 320i M sport I cannot tell you what a superb service that I have had from Knights BMW North Staffordshire branch, specifically Frances Turner Business development Manger. This is the 2nd new car that I have purchased from Knights and I have been a satisfied customer for the last 13 years. In today's climate when we are all quick to moan, I think praise should be given to all the team but especially Frances. I was looking to have a new company car and previously been a dedicated 5 series driver, I had my head turned by the new 3 series model. I gave Frances my requirements in March and she did not fail to deliver. Car ordered in April and originally due to be delivered in July, However due to technical issues (hailstorm issues in Germany) my car was delayed. I was disappointed, but Frances came to my aid yet again and kept me informed of my new car delivery on a regular basis. In the interim time when my own car had to go in for any service or work she went the extra mile to put me in various other BMW models to try. Due to the delay she managed to get me an upgrade and I have finished with all the technical goodies and features a business person like myself could wish for. In my opinion there is a certain standard of service BMW drivers require, and I was more than impressed with the effort, support and dedication that Frances provided. I will be talking to various friends and colleagues about Knights and stressing Knights of Stoke (Frances) is the first port of call for anybody looking to purchase a new car. Keep up the excellent work it has been a pleasure

I called up if I need a new car for my business and I wanted to buy a BMW the total of the customer service at Knights North Staffordshire BMW was rubbish. I've been told to get a test drive arranged same day but got no return code from the person. Tensorboard called me 4 days after and telling me I sorry we was relate and she will now send me the details I want to email for the car I was interested in. 2 days after I got the email but still no test drive. Now waiting for 4 weeks I'm receiving an email where they're asking me if I have bought another car and if I want the service I should call them. What a bunch of Jokers. Why would I waste my money in your company when you can't even give a professional service. Thank you very much from Ash as I thought you was my local main dealer I should support you but you guys are not worth that so I'm going to Mercedes instead of thank you. You guys welcome to keep you BMW for yourself. If i will be interested I will go to BMW in Stafford or somewhere else. But not your company thank you And I have asked you all the people as well they got some kind of service so people some saying great service they are bias please do not believe them.

Bought a ‘Approved Used’ car from Knights BMW North Staffs. Once your deposit is paid, your at the bottom of the list, car was delayed for nearly one week for two front tyres, which turned out to be one rear tyre, which wasn’t even new, the polishing of the car was awful, badge missing, promise of new mats not supplied, charged £500 for paint treatment which it appears has not been done. (Following correspondence by another dealership) After complaining to BMW customer service, I was promised a response within two days. It’s been two weeks and I’m still waiting. Don’t even chance Knights, go to another dealer, and save yourself a whole load of pain.

Excellent Customer Services... David J was our sales man who really looked after us! We felt very welcomed as soon as you walked through the door by all the staff that really couldn't do enough for us. Ive been to a few BMW Garages and this is by far the best! Thank you David Im really chuffed with my X5 *****