Whitethor Cars was founded in 2015 by car enthusiast Mo Benlaadar.
After building up a vast knowledge working in the Sales world, He felt his time served in his previous role would give him a unique spin on building a business which focused on making low mileage luxury vehicles available to all over the UK.
Our finance is competitive, our customer service is truly a good experience and most of all - our cars are immaculate.
We ask every customer to review our business online and even though not all of them do - what we are proud to say is that the ones that do - leave nothing but 5 Star review.
Being based in the midlands we are easily accessible from all over the country and offer an airport / train station collection service which has been taken up from customers as far as the Orkney Islands & Cork.
We're a close-knit award-winning team, and will do everything we can to make the process of buying – or selling – your next car as enjoyable and hassle-free as possible.
We hope to see you soon
Newcomer of the Year 2016
Leicestershire dealership Whitethor Cars is celebrating after being named the best new car dealer in the UK by an industry magazine.
Whitethor Cars, based on Ashby Road, Coalville, was named Newcomer of the Year by a panel of expert judges at Car Dealer magazine.
Mo & Aidan collected the prize at a glittering ceremony at The Brewery, London.
The company beat off the competition from four other nominees for the annual Used Car Awards for being selective about the calibre of its stock and for its team of professional, friendly and knowledgeable staff.
The magazine's team of experts selected Whitethor after a series of tests including 'mystery shopping' to see how the dealership treats customers.
"It's great to have all of our hard work recognised by independent experts" said Mo. "We've worked really hard to set up this business and know that we can only be successful by being choosy about the cars we sell and treating customers with honesty and courtesy."
"We will be proudly displaying the award in our showroom and celebrating with our loyal staff and customers".
James Baggott, founder of Car Dealer magazine, said: "With a mystery shopping score equalling that of many bigger groups, Whitethor Cars are a worthy winner of the Newcomer of the Year awards."
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