I recently took my BMW M4 in for some warranty work and a recall, whilst on site my windscreen was cracked. All staff have so far refused to admit any wrong doing, and have suggested that there is no way for me to prove that the damage happened on site, and have suggested that the damage was already on the car prior. In response to this, I have asked both the service assistant and manager to provide me with CCTV footage of the car driving on site the morning I dropped it off. So far, they have refused to provide this evidence and have told me to claim through my insurer. I cannot believe that you can spend this much money on a car with BMW, and this is the aftercare treatment for a car that is still new to me and under BMW main dealer warranty. I would recommend anyone to avoid at all costs, head to a well reviewed BMW specialist for any repairs or servicing.

What a breath of fresh air not to be followed around by pushy sales people. All the guys had fun and a great sense of humour . Chris Maguire was fantastic and very knowledgeable about what the best deal was for us . Fully recommend.

Having dealt with Chris Maguire when purchasing our BMW his very personable and professional manner made the process a pleasure from our first meeting to when we collected our car, would highly recommend this dealer.

Helen dealt with everything efficiently and effectively and I thank her for her kindness and professionalism. Helen is an asset to the company. Thank you. Williams B.M.W have got my money any day of the week, there's no comparison. Also Noz who sold us the car, great guy and Mel who sold us the previous one. Superb staff and environment.

Having got my first BMW, I can't thank Noz enough, I can hands down say that customer service here deserves million stars (not kidding if I could I would!!) but as it is 5 stars will have to do! As thats the max amount i can provide! Customer service here is absolutely amazing. From start to finish the buying experience was incredible and effortless, No pushy salesman as the cars literally sell themselves! Documentation is straight forward to fill out and Noz was amazing at guiding me through the entire process! Seriously happy with my purchase and I know that if I need any support or have any questions, I can send them a quick email knowing that theyll get back either same day or as soon after! Everything about Williams Bolton is amazing! And everyone literally goes above and beyond to make sure the vehicles are right. The entire team are such a lovely, genuine group of people. Like I said to Noz I don't do pushy salesmen and I can confirm that they absolutely aren't!! If anyone had been pushy I'd have walked away but Noz was so lovely, honest and genuine and literally wanted the best he could get for both myself and my folks (the day before who got handed over to Ollie!) Honestly can't thank the team at Williams Bolton enough! And knowing that if there's any issues with absolutely anything their response would be just as fast as the vehicles they're selling. Like I've said before and I'll say again! Service here is above and beyond on ALL levels!! Down to the smallest details! Everything is taken care of and my experience was completely stress free as everything was taken care of! I would absolutely recommend Williams Bolton to anyone looking for either New or Approved used vehicles! Literally top notch!

I recently bought a used Series 1, 118i and I am delighted both by the car and by the service from Mo Oomer who was kind and helpful. After I had purchased the car, I kept getting a notification about "tyres not being recognised" and so I took it in and Mo sorted it out (by changing a setting) immediately. I am pleased to say that the message no longer appears.

Booked my 530i in for repairs and checks to the iDrive and tyre pressure monitor on a day when they had a courtesy car available and my partner is pregnant and we need a car to get around. Arrived at 0815 to find that there was no courtesy car. When I asked why not the excuse was people have not brought the cars back. This is not my problem as Williams have a booking list for courtesy car so why bother with a list and booking dates if you cannot provide a car? Asked to speak to a manager. After 90 minutes with a no show I went to reception to get an email address and half way through giving it to me she broke off to deal with a hire car company man looking for log books. She dealt with him then finished off the email address! Car still not repaired and despite phone calls to the service department all I get is the same excuses and then cut off the call. Emailed the director - no response. This dealer just wants to sell new cars and does not give a stuff about servicing them or the customers, after all a hire car guy is so important they ignore a paying customer to sort him out! Their “Customer Experience Supervisor” can have a bit of feedback - you are rubbish.

12TH AUGUST I bought a REG JULY 2020 one owner 6500 mile M4 competition convertible from Williams Bolton for £49,500. After 10 days it became obvious the RHF had a puncture. I took it to my local tyre shop who refused to repair the tyre due to cracking and degrading of the tyre, He also the tyre was 3 years. I checked the build plate which showed SEPT 2019. I spoke with Mo my salesman who told me to take it to my local dealership as I am 160 miles from Bolton. On inspection the manager agreed with the condition of the tyres not what should have been on a 2 year old high performance APPROVED USED BMW. Photos were taken and sent to Louis Thompson at Williams Bolton . He replied and I quote. (Having spoken to my service manager and showing him the images provided, we would not look to change the tyres or indeed contribute to them as he is more than happy with the condition of the tyres and that they met the AUC guidelines.) My local dealership Wollaston Northampton have since repaired the puncture free of charge. They also feel the condition would at least trigger an advisory on a MOT. To dismiss mine and Wollaston's concerns without discussion is outrageous and I feel they can get away with it as I live 160 miles away. So much for Williams version of AN APPROVED BMW . I feel that I did adequately check the car before purchase. As the M4 as a two-year-old 6,500-mile car for just shy of £50,000 that it should not be necessary for purchaser to get on their hands and knees to inspect tyres, That is why you pay extra to get the security of main dealer back up and dealership. They have not requested me to return to them to discuss my concerns. I asked they would do a deal and I would have back my 840d I p/xd. They said yes but would be no refund of any of the £7,500 cash I paid. Also on collection there was only 60 miles in the fuel tank. I said £50,000 car and I have to put fuel in to get home. DO NOT USE THIS WILLIAMS BOLTON THEY HAVE NO IDEA OF CUSTOMER SERVICE.